Conference Agenda

Evan is founder and principal of Ingage Consulting, a consulting firm focused on improving the performance of franchises by improving the relationship between franchisees and the franchisor.

By creating a culture of partnership and common purpose, Ingage Consulting is able to help franchises dramatically improve their performance. He has helped hundreds of franchise organizations make major systemwide changes and build franchisee “ingagement,” teamwork, and focused growth, resulting in increased profitability and achieved success.

Gina Schaefer, founder of a chain of Ace Hardware stores, is a dynamic keynote speaker with nearly 22 years of experience in community-building and business transformation. She grew her business from one to 13 locations, employing over 300 team members. Gina’s engaging talks focus on creating positive corporate cultures, effective succession planning, and empowering women in business. She inspires audiences with her compelling stories and actionable insights, motivating them to drive change and achieve success in both business and life.

Do you price from fear or from confidence? Do you price to win business or do you price not to lose? Even with a perfect pricing strategy, margins still shrink in the face of out-of-control discounting and fear-based pricing. 

The biggest obstacle to pricing success isn’t competition, customers, insufficient business knowledge, lack of strategy, or lack of sophisticated cost and pricing analysis. It’s a set of self-limiting beliefs, habits, and behaviors that sabotage pricing success. 

In this fast-paced, engaging presentation, Casey will demystify the real causes of underpricing to launch you onto a path to improve pricing, command what you deserve, and dramatically increase profits.